Provider Listing and Marketing Services
What is Relationship Marketing?
Relationship Marketing is the process of attracting, maintaining, and enhancing relationships with key people and contacts. One of the fastest, most reliable and cost effective way to use relationship marketing and build a customer and referral base is through email marketing.
How do you Build and Prepare Your Contact List for Relationship Marketing?
- First, you need to organize and create your personal contact list.
- Your contact list should contain anyone that has inquired about your facility and all other business contacts, whether it is a home health agency, resident physician, case manager and/or vendor contact.
- Remember everyone has an aging parent, grandparent or friend. Almost anyone you know is a possible contact. Every facility operator already has contacts. It`s just a matter of organizing a list with the name and email address.
- Second, create a list of contacts that KNOW you and/or your facility.
- This is a list of contacts that know you and your facility. These contacts are more likely to open and/or respond to an email you have sent them.
- Just think when you receive an email from someone you know? Aren`t you more likely to open an email sent to you by someone you know?
- Third, we will evaluate your current method of collecting contacts.
- Fourth, track you results
- Learn the importance of tracking the results of an email campaign and how to follow-up with all inquiries.
- How can BedAvailability.com® help you with relationship/email marketing?
- BedAvailability.com offers a premium marketing service geared to the long term care industry. Contact us now.
How does the BedAvailability.com® premium marketing service work?
- First, we evaluate your current outreach and marketing
This will include the following:
- Your current sources for new leads.
- The estimated cost of your current lead generation.
- Second, we will evaluate your current method of collecting contacts.
This will include the following:
- What contact information is currently collected, when and how?
- How do you currently communicate with your contacts.
- Third, we will create a unique communication strategy for your existing and new contacts.
This will include the following:
- Determine the type of communication needed.
- Determine the desired outcome.
- Determine frequency and timing.
- Fourth, we will implement your email marketing plan.
This will include the following:
- Method to collect, retain and update contacts.
- Recommend an email marketing strategy.
- Create the email text.
- Determine frequency and timing.
- Manage the email distribution.
- Report back responses to the email campaign.
- Fifth, we will develop and implement a follow-up and response strategy.
This will include the following:
- Type and method of response.
- Response frequency.
- Survey option.
BedAvailability.com® is pleased to provide a complete website design service to create your own facility/community website for maximum exposure on the Internet.
'Let the consumers come to you directly.'
Advantages of the BedAvailability.com® Website Service:
- We have the expertise in the long term care field to know what information is needed for your facility/community website.
- The website is built to be search engine friendly for the best possible ranking on the Internet.
- Our website designers will create the right look and feel for your facility/community website.
- The website is custom developed to meet your needs.
- We will show you how to add other marketing components onto your website to attract more visitors such as:
- Integration with social networking sites.
- Mapping capability.
- Setting up a blog.
- Setting up an event calender.
Current real-time availability